UX design and strategy lead with 20+ years of diverse industry experience; looking to create interesting and meaningful experiences
Redesigning SureSmile.com
A rapid website redesign to drive both consumer awareness and provider recruitment. As the lead service designer, I led the design of a new SureSmile.com website, which saw a 6x increase in provider lead generation.
Redesigning PlayStation’s Store
A massive research and redesign initiative to optimize PlayStation’s merchandizing globally. As a UX Lead, I conducted extensive research and led the redesign of the PlayStation 4 Store, contributing to a 102% increase in PlayStation Network revenue over a 2 year period.
CREATING CPB’s 1st MOBILE BANKING APP
Bringing CPB’s new and unique brand promise to life with its first mobile banking app. As the Senior Product Strategist, I crafted a vision for how Central Pacific Bank’s (CPB) new branding would come to life through its digital channels, and guided the design of its first mobile app. This led to the creation of the highest rated banking app in Hawaii.