HELLO.

UX design and strategy lead with 20+ years of diverse industry experience; looking to create interesting and meaningful experiences

My Beliefs

  • Even the most experienced professionals have blind spots.

    The best work happens when more perspectives are included, which is why I regularly seek insight from customers, teammates at every level, and the work of others who’ve solved similar problems.

  • I value working with good people above all.

    Respect, kindness, and chemistry create space for open communication, honest feedback, and collaboration that feels effortless and produces the best work.

  • AI is a powerful tool, but tools alone don’t guarantee good outcomes.

    If you handed me a violin, the result would sound very different than if you handed it to a professional musician. The instrument is the same, but experience shapes what’s possible. Working with AI is similar: knowing what to ask, how to guide it, and how to evaluate the results makes the difference.